The people writing what comes next.

Known as Bravo, Micah leads influencer strategy for New History. His public creator presence connects him with New History and The District Athletic Club, placing him close to the fitness communities the brand speaks to. His role covers creator relationships, the content pipeline, user-generated content and attribution. He helps connect the people telling the story with the team building the brand, so creator partnerships have a clear purpose and community voices have a place in how New History shows up.

Kenneth is an entrepreneur and community advocate whose work with The District Athletic Club connects fitness, personal development and opportunity. His public professional story emphasizes mentorship, education and helping people build confidence through progress. As New History’s Director of Field Strategy, he leads the work around market activation, sampling, field representatives and local partnerships. He brings that community perspective to the places where people first experience the brand, connecting an introduction to the product with a relationship that can continue.

Leah co-leads New History’s events, with responsibility for strategy, guest experience and the run of show. Her professional background includes recruitment and engagement at Bucks County Community College, and she co-owns the travel planning business Better Vacay with Antonio Cobette. At New History, her role connects the event’s purpose with how guests experience it. From the plan to the sequence of the day, she helps shape a welcoming setting where the brand and its community can meet.

Antonio co-leads New History’s events, overseeing setup, operational flow, equipment and breakdown. He is also a co-owner of Better Vacay, the travel planning business he runs with Leah Cobette. His New History remit is the practical side of bringing an activation to life: how the space is prepared, how the event moves and how the team completes the day. Working alongside Leah’s focus on strategy and guest experience, he helps connect the event concept to its execution.

John is New History’s Business Innovation Manager. His professional background includes project management and business development, alongside interests in audio engineering and music theory. At New History, his remit centers on customer relationship systems, automation, data architecture and experimentation. He works on the systems that help information move through the business and make new ideas easier to put into practice, bringing a combination of operational and creative thinking to the team’s next stage of growth.

Julius represented the U.S. Virgin Islands in boxing at the 2008 Beijing Olympics and built a second career in food as a trained chef and cookbook author. His book, My Modern Caribbean Kitchen, celebrates the flavors and cooking traditions connected to his St. Thomas roots. As a New History Brand Ambassador, he brings together sport, food and culture through public representation, content, introductions and account support. His story reflects the brand’s belief that a person’s next chapter can hold more than one ambition.